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| Editorial for The
California Tomato Grower MARCH 2005 Ross Siragusa, President/CEO |
| Now What?? |
| The California Tomato
Growers Association's 58the Annual Meeting addressed the need and benefits
for the Tomato Industry to undertake generic promotion through excellent
presentations by CDFA Secretary A.G. Kawamura, Strawberry Commission
President Rodger Wasson and Mondavi Institure Executive Director Dr. Clare
Hasler. The feedback from attendees has been uniformly positive with
commenting that this was the best annual meeting in years. So now What? 1. CTGA will facilitate the formation of an industry-wide promotional board which will determine the scope of the program that can be supported.
2. CTGA will fine tune its approach toward bargaining:
3. Behind the scenes:
The CTGA Board and I will be in contact to discuss these issues with you. The feedback that we're receiving is we're heading in the right direction. Let us know what you think. |
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