Friendly, long-term relationships between growers and processors are critical to the growers' success and also to the CTGA, which works with dozens of processors throughout the state on behalf of the growers. CTGA sets the price and terms for sale for the annual crop delivery. Grower support gives gives the CTGA the strength to successfully meet its goals, year in and year out.
In the tomato industry, information is everything. The CTGA keeps growers up to date on issues that affect the farming business through meetings, newsletters, magazines and special correspondence.
In 2006, the CTGA led the formation of the Tomato Products Wellness Council (TPWC), which is a voluntary organization funded by growers, processors and branded marketers. TPWC's mission: "To increase the consumption of processed tomatoes through facilitation of pertinent collaborative research and generic communication." To succeed in its goal, the TPWC will fund clinical research which will be supported by targeted public relations. The CTGA is the largest funder and its other members include the major branded marketers from the US, Europe and Japan; independent processors from California and Indiana; and Canadian and Australian grower organizations.